Growth insights, no fluff
Practical playbooks for high-ticket, consumer-facing brands: how buyers choose, what to fix first, and where the leads really leak.
How people choose a $10,000 service in 2026: the new buyer journey
By the time someone fills in your enquiry form, most of the deciding has already happened along a long, mostly invisible journey.
John Kiama · 10 min read
What should a lead cost? Benchmarks and how to set your target CPL
Cost per lead benchmarks answer half the question. The other half is your own target, worked backwards from what a client is worth to you.
John Kiama · 7 min read
Google Ads vs Meta Ads vs SEO: choosing channels when every client counts
We run all three channels, so this comparison has no horse in the race: the right channel comes from your economics, market and urgency.
John Kiama · 7 min read
Why your marketing sounds like everyone else (and how to fix your message)
If swapping your logo with a competitor's changes nothing, you do not have a message. Here is how to find and test one.
John Kiama · 6 min read
The 95% problem: how to win clients who are not in buying mode
At any moment only a small slice of your market is buying and everyone is bidding on it. Here is how to win the other 95% first.
John Kiama · 6 min read
Why your leads are not turning into sales: a 7-point diagnostic
Leads not converting is the most expensive problem in marketing. This 7-point diagnostic finds exactly where enquiries leak away.
John Kiama · 6 min read
Conversion tracking: how to know which marketing actually makes you money
A plain-language guide to conversion tracking for service businesses, with a 10-question self-audit to score your own setup.
John Kiama · 6 min read
Anatomy of a landing page that converts high-value enquiries
A section-by-section teardown of the landing page anatomy that wins high-value enquiries, with a test priority table and pre-launch checklist.
John Kiama · 7 min read
How to get your business recommended by ChatGPT and Google AI Overviews
A share of your next clients will shortlist providers by asking an AI, and four signals decide whether your business is in that answer.
John Kiama · 5 min read
How to reactivate dead leads and turn them into sales
Reactivating dead leads is the fastest revenue project in marketing, because the audience already exists and already knows you.
John Kiama · 7 min read
Ready to put this into practice?
Book a free results strategy session and we will map your fastest path to more qualified enquiries and sales.