Google Ads that generate qualified leads
More customers from Google, less wasted ad spend.
We turn Google Ads into a predictable source of enquiries for your business, not just clicks and impressions you cannot bank.
Most Google Ads accounts quietly leak money
You're paying for clicks. But are they turning into enquiries, bookings and customers? For most businesses, the answer is not enough of them. It usually comes down to a few things.
- Budget spent on broad, low-intent searches that never convert.
- No proper conversion tracking, so nobody really knows what's working.
- Generic landing pages that lose the click after you've paid for it.
- An agency that hides behind jargon and reports on clicks, not leads.
We fix the leaks and rebuild your account around one thing, qualified leads at a cost that makes sense for your business.
Your complete Google Ads system
A complete Google Ads system built to generate qualified leads, tailored to your market and target cost per lead. Management and ongoing optimisation are included as standard.
Strategy and research
We research your market, competitors and best opportunities, then set your target cost per lead and the plan to hit it, so every dollar is spent on results.
Search campaigns
We capture high-intent customers actively searching for what you offer, putting you right in front of buyers at the exact moment they are ready to act.
Performance Max & Demand Gen
We reach buyers across Search, Maps, YouTube, Gmail and Display from one goal-based campaign, so you can scale leads wherever your customers happen to be.
YouTube ads
Video ads that build demand and warm up new audiences at scale, so you fill the top of your funnel with future buyers, not just today's active searchers.
Display, programmatic & remarketing
We run display and programmatic ads across quality, brand-safe placements, and win back the people who did not convert first time.
Conversion tracking setup
Accurate, server-side tracking so every lead is measured and attributed, so you know exactly which campaigns are actually driving enquiries and revenue.
Landing page & CRO guidance
We make sure the click has somewhere good to land and help lift your conversion rate, so more of your hard-won paid traffic turns into real, qualified leads.
Transparent reporting
Clear reporting on the numbers that matter, leads, cost per lead and return, so you always know exactly what your ad spend is delivering each month.
Predictable leads, without the wasted spend
A proven process that turns your budget into qualified leads and sharpens every week.
- 1
Audit & strategy
We audit your account (or competitors, if you're starting fresh), define your target cost per lead, and map the plan.
- 2
Build & restructure
We rebuild your campaigns around high-intent searches, tight ad groups, strong creative and proper tracking.
- 3
Launch
We go live with clear goals and conversion tracking in place from day one.
- 4
Optimise
We test, refine and cut waste every week across bids, keywords, audiences, creative and landing pages.
- 5
Report & scale
You get clear reporting on leads and cost per lead, in language anyone on your team can follow. When it's working, we scale it.
Why Multiplier Factor
Everything we do runs on our proven R.E.S.U.L.T.S. framework, an end-to-end system that takes you from reach to retention and makes growth repeatable.
Built for lead generation
We specialise in turning ad spend into phone calls, form fills and booked jobs, not vanity metrics.
Senior team on your account
Real specialists run your campaigns, not junior account managers learning on your budget.
Total transparency
You see exactly where your money goes and what it returns. No black boxes.
You own everything
Your account, your data, your campaigns stay yours, always. No lock-in contracts.
Local and accountable
An Australian team you can actually get on the phone.
Google Ads questions, answered
How much do I need to spend on Google Ads each month?
It depends on your industry, location and how many leads you want. In your free audit we'll work out roughly what a lead costs in your market, then recommend a realistic monthly budget and the return you can expect from it.
What's your management fee, and how is it charged?
We'll quote a clear monthly fee based on the work involved and your ad spend, separate from your ad budget. No hidden percentages and no surprises on the invoice.
How soon will I start getting leads?
Search campaigns can start generating enquiries within the first week of going live. The first 60 to 90 days are about gathering data and optimising, after which your cost per lead usually keeps improving.
I've been burned by an agency before. How is this different?
You keep ownership of your account and data, a senior specialist runs your campaigns (not a junior), there are no lock-in contracts, and we report on leads and cost per lead rather than clicks.
Do I need a new website or landing page first?
Not always. We'll review where your traffic currently lands and tell you honestly. Sometimes a dedicated landing page is the single biggest improvement we can make to your cost per lead.
Who owns the Google Ads account and the data?
You do, always. We build inside your own Google Ads account, so your campaigns, history and data stay with you even if we stop working together.
What happens if the campaigns aren't performing?
We'll tell you early, show you why, and adjust the plan. There's no lock-in, so we have to earn the next month every month.
Can you take over my existing account, or do you start from scratch?
Either. We'll audit what you have, keep what's working, and rebuild what isn't. Starting fresh is only recommended when the existing account is holding you back.
Ready for Google Ads that pay for themselves?
Get a free, no-obligation audit of your Google Ads. We'll show you where you're losing money and exactly how we'd turn it into more leads.