Tracking and attribution you can actually trust
Know what's working, down to the lead and the dollar.
We set up accurate tracking and attribution that shows which channels really drive your revenue.
If the data is wrong, every budget decision after it is wrong too
Most businesses run on broken tracking and last-click reporting. You cannot improve cost per lead if you cannot measure it, and you cannot scale a channel you never credit.
- Missing or broken conversion tracking on the actions that matter.
- Browser and cookie changes silently losing data.
- Channels that assist leads getting no credit and getting cut.
- Numbers that never match your CRM or your bank.
We build tracking you can trust and attribution that credits the channels actually driving leads.
Your complete tracking and attribution system
Here's what we bring to measuring your marketing accurately. We tailor it to your channels, your CRM and the way you sell.
Strategy and research
We map the actions worth tracking and the questions your measurement must answer, so every number you report ties back to real leads and revenue, not clicks.
Tracking plan
A clear plan of the events, conversions and values to capture, so every platform measures the same actions and your data stays consistent and reliable.
GA4, tag and server-side setup
Analytics and tag management configured properly, with server-side capture that survives cookie and browser changes, so your data holds up as tracking tightens.
Conversion and CRM integration
Accurate conversions wired into your ad platforms and CRM, so they optimise towards real leads and your online numbers line up with what actually closes.
Attribution modelling
Models that fairly credit the channels that assist and drive leads, so you invest in what genuinely works instead of whatever simply gets the last click.
QA, documentation and analysis
We test everything, document it clearly and review where to shift budget, so the setup stays reliable and keeps pointing your spend at what performs.
Finally know what's actually working
We build accurate tracking, then credit every result back to a source you can trust.
- 1
Audit and plan
We audit your tracking and define a measurement framework, so everyone agrees what a lead and a sale really are.
- 2
Build
We set up analytics, tags and server-side tracking, so leads are measured accurately even as browsers tighten up.
- 3
Connect
We wire conversions into your ad platforms and CRM, so your ad, web and sales data finally agree.
- 4
Model
We apply attribution that reflects the real buying journey, so credit lands where it is genuinely earned.
- 5
Prove
We QA the setup, document it and advise where to shift budget, so the numbers turn into better decisions.
Why Multiplier Factor
Everything we do runs on RSK, our proven Reach. Sell. Keep. system that takes you from reach to retention and makes growth repeatable.
Built for lead generation
We measure and credit everything against leads and revenue, so your numbers reflect business outcomes, not platform vanity metrics.
Senior team on your account
Real specialists run your work, not junior account managers learning on your budget.
Total transparency
You see exactly what we're doing and what it returns. No black boxes, no jargon.
You own everything
All tracking, data and models are set up in your own accounts and stay with you, always.
Local and accountable
An Australian team you can actually get on the phone.
Tracking and attribution questions, answered
Why does conversion tracking matter so much?
Every optimisation and budget decision relies on it. If the data is wrong, you scale the wrong things and waste money.
What is marketing attribution?
It is how you credit the channels and touchpoints that lead to an enquiry or sale, so you know what is really driving results, not just what got the last click.
What is server-side tracking?
It captures conversion data through your own server rather than only the browser, so it survives cookie restrictions and ad blockers and is far more reliable.
Which attribution model should I use?
It depends on your sales journey. We recommend a model that fits how your buyers actually decide, rather than defaulting to last-click.
Does it work with my CRM?
Yes. We connect tracking to your CRM so online conversions, real leads and closed revenue all line up in one view.
Who owns the tracking and data?
You do. Everything is built in accounts you own, and we document it so your team is never locked in.
Related capabilities
The capabilities that pair with this one, and the system they all run on.
Ready to trust your numbers?
Get a free, no-obligation measurement audit. We will show you what your tracking is missing, what your reporting hides, and what it is costing you.