Reactivation campaigns that turn old leads into revenue
You have already paid for these people. We bring them back.
We run campaigns that bring back the enquiries who never bought and the customers who drifted away, for a fraction of the cost of finding new ones.
The cheapest leads you have are the ones you already paid for
Most businesses pour everything into finding new leads while thousands of old enquiries and lapsed customers sit untouched in the CRM.
- Enquiries that went quiet and were never followed up again.
- Customers who stopped buying, with nobody noticing when.
- A CRM full of contacts nobody has segmented or messaged.
- One generic "we miss you" email, sent once, treated as a strategy.
We turn that list into a campaign: segmented by why people went quiet, and matched to an offer worth coming back for.
Your complete reactivation system
A reactivation programme built to recover revenue from the leads and customers you already have, tailored to your list, your offer and the reasons people went quiet.
Strategy and research
We audit your CRM, size the opportunity and set recovery targets, so you know what the list is realistically worth before we send a single message.
Segmentation
We split the list by why people went quiet, what they bought and what they are worth, so every group gets a message that actually fits their situation.
Reactivation offers
Reasons to return tied to what they wanted last time, not a blanket discount, so people come back to you without the brand being devalued to win them.
Multi-channel campaigns
Sequenced email, SMS and retargeting run in a tight, respectful window, so you reach people where they already are without ever wearing out the list.
Response handling
Replies routed to your team with booking built in, so a warm response turns into a real conversation while the person is still interested in talking.
Recovered revenue reporting
Reporting on reactivation rate, cost per reactivated customer and revenue recovered, so the return is obvious and the campaign is easy to run again.
Revenue you already paid for, recovered
We turn a cold list into booked conversations in weeks, not months.
- 1
Audit and size
We review your CRM and quantify what is recoverable, so you know the opportunity before you commit to the work.
- 2
Segment
We split leads and customers by why they went quiet and what they are worth, so the message fits the reason.
- 3
Build the offer
We create reasons to return that protect your margin, so you win people back without resorting to cutting price.
- 4
Run the campaign
We send across email, SMS and retargeting in a tight window, so momentum builds instead of trickling away.
- 5
Convert and report
We route replies to your team and report on revenue recovered, so you can see exactly what came back and what it cost.
Why Multiplier Factor
Everything we do runs on RSK, our proven Reach. Sell. Keep. system that takes you from reach to retention and makes growth repeatable.
Built for lead generation
We measure reactivation on booked conversations and revenue recovered, not on opens and clicks.
Senior team on your account
Real specialists run your work, not junior account managers learning on your budget.
Total transparency
You see exactly what we're doing and what it returns. No black boxes, no jargon.
You own everything
Your list, segments, campaigns and results stay in accounts you own, always.
Local and accountable
An Australian team you can actually get on the phone.
Reactivation questions, answered
What is a database reactivation campaign?
It is a targeted campaign to the contacts you already have: the enquiries who never bought and the customers who stopped. Segmented by why they went quiet, then matched to an offer worth returning for.
Will this annoy my list or hurt my sender reputation?
Not if it is done properly. We warm up sending, segment tightly, keep the sequence short and stop when people do not respond. Over-asking damages the list and the brand.
How old can the leads be?
Older than most people expect is still worth contacting. Circumstances change. We usually start with the last 12 to 24 months, then test further back from there.
Is this a one-off campaign or ongoing?
Most clients start with a one-off sprint because the payback is fast. Once it works, we automate the dormancy triggers so reactivation runs continuously in the background.
How is this different from email marketing?
Email marketing is an ongoing channel. Reactivation is a campaign with one job: recover revenue from people who already know you. We use email and SMS to deliver it.
Is it compliant?
Yes. We check consent and opt-in status before anything sends, and suppress anyone who should not be contacted.
How quickly will we see results?
Usually inside the first two to three weeks. Reactivation is the fastest-payback work we run, which is why it is often the first thing we do.
Related capabilities
The capabilities that pair with this one, and the system they all run on.
Ready to see what your list is worth?
Get a free, no-obligation database review. We will size the opportunity sitting in your CRM and show you what a reactivation campaign would realistically recover.