Conversion tracking you can actually trust
Know exactly what's working, down to the lead.
We set up accurate, reliable tracking so every lead is measured and every decision is based on real numbers.
If your tracking is wrong, every decision after it is wrong too
Most accounts make decisions on broken or incomplete data. You cannot improve cost per lead if you cannot measure it properly.
- Missing or broken conversion tracking on key actions.
- Browser and cookie changes silently losing data.
- Double counting that inflates results and hides waste.
- Numbers that never match your CRM or your bank.
We set up tracking you can trust, so every lead is counted once and attributed correctly.
Your complete tracking setup
A complete tracking setup built to measure leads accurately and give you reporting you can trust, tailored to your channels and CRM.
Strategy and research
We map the actions worth tracking and how they tie to leads and revenue, so you measure what genuinely drives the business, not just clicks and traffic.
Tracking plan
A clear plan of the events, conversions and values to capture, so every platform measures the same actions and your data stays consistent and reliable.
GA4 and tag setup
Clean analytics and tag management configured properly, so you can finally trust your numbers and the decisions you make from them every single day.
Server-side tracking
Reliable data capture that survives cookie and browser changes, so you keep measuring leads accurately even as tracking gets harder each passing year.
Conversion and event configuration
Accurate conversions wired into your ad platforms, so they optimise towards real leads and spend your budget exactly where it genuinely works hardest.
QA and documentation
We test everything and document it clearly, so your tracking stays reliable over time and your team always knows exactly how it has been set up.
Numbers you can finally trust
We build accurate tracking so every lead is measured and attributed.
- 1
Audit and plan
We audit your current tracking and plan what to measure, so you capture the data that actually matters.
- 2
Build
We set up analytics, tags and server-side tracking, so leads are measured accurately even as browsers tighten up.
- 3
Connect
We wire conversions into your ad platforms and CRM, so every channel optimises on real outcomes, not guesses.
- 4
Test
We QA everything so the numbers are right, so you can trust your reporting before you spend on it.
- 5
Document
You get clear documentation and a reliable setup, so the tracking holds up long after we hand over.
Why Multiplier Factor
Everything we do runs on our proven R.E.S.U.L.T.S. framework, an end-to-end system that takes you from reach to retention and makes growth repeatable.
Built for lead generation
We build tracking around the leads and revenue that matter, so your numbers reflect real business outcomes.
Senior team on your account
Real specialists run your work, not junior account managers learning on your budget.
Total transparency
You see exactly what we're doing and what it returns. No black boxes, no jargon.
You own everything
All tracking is set up in your own accounts and stays with you, always.
Local and accountable
An Australian team you can actually get on the phone.
Conversion tracking questions, answered
Why does conversion tracking matter so much?
Every optimisation and budget decision relies on it. If the data is wrong, you scale the wrong things and waste money.
What is server-side tracking?
It captures conversion data through your own server rather than only the browser, so it survives cookie restrictions and ad blockers and is far more reliable.
Will this fix my attribution?
Accurate tracking is the foundation of good attribution. It makes your reporting trustworthy and feeds cleaner data into attribution and measurement.
Does it work with my CRM?
Yes. We connect tracking to your CRM so online conversions and real leads line up.
Who owns the setup?
You do. Everything is built in accounts you own.
Ready to trust your numbers?
Get a free, no-obligation tracking audit. We will show you what is broken and what it is costing you in wasted spend.